Plant Hug
October 2022
A sustainable and playful branding
exploration of everyday objects.
exploration of everyday objects.
string created to encourage taking care of your physical and mental health through engaging
with gardening.
Plant Hug is an entirely sustainable product, sourced
from hemp and made from recyclable materials. The
packaging sleeve is made from plantable seed paper,
which encourages people to garden and grow native
plants in their backyard. The packaging of Plant Hug is
designed to slot onto the end of gardening tools, and
having the string enclosed in the hexagonal box stops
the string from getting tangled whilst gardening.
The Plant Hug logo was designed to reflect the organic
shapes of plants. The letterforms were hand-drawn
and wrap around each other, similar to vine-like plants,
which often require garden string to help them grow.
Playful illustrations of plants and vegetables detail
which crops benefit from the assistance of garden
string, to match the energy of the logo design. To
reflect the mindful experience of gardening, Plant
Hug uses minimal and nature-inspired colours.
This university project originated as a group project,
and we were then tasked with developing the brand
individually. As a group, we came up with the brand
strategy, messaging, and name. Individually, I developed
the original concept based on feedback and my own
personal style to create Plant Hug. All the design
elements, including the logo, colour, typography,
packaging, and illustrations, were done solely
by me.
Mia Freeman Design